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~isPartOf:"The journal of consumer marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
New product development
4
Produktentwicklung
4
Innovation
2
Target group
2
Zielgruppe
2
Brand equity
1
Brand image
1
Brand management
1
Consumer innovativeness
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Convenience Food
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Convenience food
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Deutschland
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Food consumption
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Germany
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Innate consumer innovativeness
1
Innovation attributes
1
Innovation management
1
Innovationsmanagement
1
Innovative products and services
1
Lebensmittelkonsum
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Ongoing search
1
Perceived risk
1
Pre-purchase search
1
Product innovation
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Risiko
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Chrysochou, Polymeros
1
Hou, Yuansi
1
Menrad, Klaus
1
Milenkova, Marina
1
Nørskov, Sladjana
1
Park, Ji Eun
1
Sparke, Kai
1
Yu, Jun
1
Zhang, Zhe
1
Zhou, Joyce Xin
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The journal of consumer marketing
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
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ECONIS (ZBW)
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1
The effect of perceived risk on information search for innovative products and services : the moderating role of innate consumer innovativeness
Zhang, Zhe
;
Hou, Yuansi
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10011694835
Saved in:
2
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
3
Food consumption style determines food product innovations' acceptance
Sparke, Kai
;
Menrad, Klaus
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009162018
Saved in:
4
Consumer innovativeness and shopping styles
Park, Ji Eun
;
Yu, Jun
;
Zhou, Joyce Xin
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
Saved in:
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