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~isPartOf:"The journal of product & brand management"
~person:"Vrontis, Demetris"
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Brand management
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Brand architecture
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Brand authenticity
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Consumer behaviour
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Consumer engagement
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Familie
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Vrontis, Demetris
Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
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Veloutsou, Cleopatra
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Baumgarth, Carsten
3
Broyles, S. Allen
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Fang, Xiang
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Gammoh, Bashar S.
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Hegner, Sabrina
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Leingpibul, Thaweephan
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Bal, Anjali
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Faßnacht, Martin
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Flight, Richard L.
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Füller, Johann
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Gendel-Guterman, Hanna
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The journal of product & brand management
Journal of business research : JBR
17
Journal for global business advancement : JGBA
13
International marketing review
10
Journal of transnational management : the official journal of the International Management Development Association
7
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
Journal for international business and entrepreneurship development
5
Management decision
5
Technological forecasting & social change : an international journal
5
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
Springer eBook Collection
4
The annals of business research
4
Competitiveness review : CR
3
Cross cultural management : an international journal
3
International journal of managerial and financial accounting : IJMFA
3
International journal of organizational analysis
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of international management
3
The journal of brand management : an international journal
3
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovative business practices : prevailing a turbulent era
2
International journal of globalisation and small business : IJGSB
2
International journal of human resource management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of Asia Business Studies
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of intellectual capital
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Accounting, auditing & accountability journal
1
Competitiveness Review
1
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-204
Persistent link: https://www.econbiz.de/10009570744
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