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~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
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The journal of product & brand management
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
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Journal of retailing and consumer services
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Springer Proceedings in Business and Economics
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International journal of innovation management
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International journal of technology marketing : IJTMkt
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Research policy : policy, management and economic studies of science, technology and innovation
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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International journal of product development : IJPD
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Journal of international consumer marketing
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Journal of strategic marketing
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Cogent business & management
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European journal of innovation management : EJIM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of innovation and technology management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing
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Journal of marketing theory and practice
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Research
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The journal of consumer marketing
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Australasian marketing journal
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European journal of innovation management
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European journal of marketing
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Folia oeconomica Stetinensia : FOS
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Harvard business review : HBR
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IEEE transactions on engineering management : EM
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International journal of product lifecycle management : IJPLM
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1
The missing link in the evolution of product design : a strategy roadmap towards
product
development
success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
2
Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Zhang, Honghong
;
Gong, Xiushuang
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 886-898
Persistent link: https://www.econbiz.de/10013407590
Saved in:
3
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
4
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
5
The coherence and congruence of convergence in consumer electronics
Azhari, Muhammad Zakky
;
Afiff, Adi Zakaria
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 377-385
Persistent link: https://www.econbiz.de/10011407196
Saved in:
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