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~isPartOf:"The journal of product & brand management"
~subject:"Systematic literature review"
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Systematic literature review
Bibliometrics
7
Bibliometrie
7
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
2
Brand architecture
2
Brand extension
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Consumer behaviour
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Feedback effects
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Konsumentenverhalten
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Markenarchitektur
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(Dis)confirmation
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Alignment
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Corporate brand
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Corporate culture
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Country branding
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Designation of origin
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Dialectical analysis
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Diffusion brand
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Downward extension
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Expectancy
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Familienunternehmen
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Family business
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Family business brand
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Firmenimage
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Herkunftsbezeichnung
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Line extension
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Brexendorf, Tim Oliver
1
Childs, Michelle
1
Faßnacht, Martin
1
Guzman, Francisco
1
Khoshnevis, Mozhde
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Mingione, Michela
1
Parris, Denise Linda
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Rojas-Méndez, José
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The journal of product & brand management
Journal of business research : JBR
50
Technological forecasting & social change : an international journal
25
Management review quarterly
23
European management journal
18
International journal of production economics
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Benchmarking : an international journal
11
Human resource management review
11
International journal of contemporary hospitality management
11
Management research review
11
European journal of innovation management
10
Review of managerial science : RMS
10
International journal of physical distribution & logistics management : IJPD & LM
9
The TQM journal : the international review of organizational improvement
9
Supply chain management : an international journal
8
Tourism management perspectives : TMP
8
Journal of purchasing and supply management
7
Small business economics : an international journal
7
The international journal of logistics management
7
International entrepreneurship and management journal
6
International journal of hospitality management
6
International journal of retail and distribution management
6
International review of financial analysis
6
Management Review Quarterly
6
The international journal of productivity and performance management
6
International journal of quality & reliability management
5
Journal of innovation & knowledge : JIK
5
Journal of knowledge management
5
Journal of service management
5
Marketing intelligence & planning
5
International journal of entrepreneurial behavior & research
4
International journal of project management : the journal of The International Project Management Association
4
Journal of Islamic accounting and business research
4
Journal of advances in management research : JAMR
4
Journal of air transport management
4
Journal of business economics : JBE
4
Journal of business ethics : JOBE
4
Journal of entrepreneurship in emerging economies
4
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Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
2
Conceptualizing nation branding : the systematic
literature
review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
3
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
4
Brand extension feedback effects : what do we know and where should we go?
Childs, Michelle
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 671-689
Persistent link: https://www.econbiz.de/10011808387
Saved in:
5
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
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