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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Droge, Cornelia"
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Droge, Cornelia
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The journal of product innovation management : an international publication of the Product Development & Management Association
IEEE transactions on engineering management : EM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
2
Lead users and early adopters on the web : the role of new technology product blogs
Droge, Cornelia
;
Stanko, Michael A.
;
Pollitte, Wesley A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10003937637
Saved in:
3
Inconclusive innovation "returns" : a meta-analysis of research on innovation in new
product
development
Calantone, Roger J.
;
Harmancioglu, Nukhet
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1065-1081
Persistent link: https://www.econbiz.de/10008736793
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