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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Frambach, Rudolf T."
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Frambach, Rudolf T.
Calantone, Roger J.
13
Song, Michael
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Griffin, Abbie
10
Hultink, Erik J.
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Langerak, Fred
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Parry, Mark E.
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The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Working papers / Centre for Market driven Innovations : WP
1
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ECONIS (ZBW)
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Best practices for new product pricing : impact on market performance and price level under different conditions
Ingenbleek, Paul T. M.
;
Frambach, Rudolf T.
;
Verhallen, …
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 560-573
Persistent link: https://www.econbiz.de/10009752180
Saved in:
2
Using the weapons you have : the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products
Debruyne, Marion
;
Frambach, Rudolf T.
;
Moenaert, Rudy
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10003946089
Saved in:
3
Using product bundling to facilitate the adoption process of radical innovations
Reinders, Machiel J.
;
Frambach, Rudolf T.
;
Schoormans, …
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1127-1140
Persistent link: https://www.econbiz.de/10008736773
Saved in:
4
The role of value-informed pricing in market-oriented product innovation management
Ingenbleek, Paul T. M.
;
Frambach, Rudolf T.
;
Verhallen, …
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1032-1046
Persistent link: https://www.econbiz.de/10008736800
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