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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Brand"
~type:"book"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Studien zum deutschen Innovationssystem
4
Gabler Edition Wissenschaft / Marktorientiertes Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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SpringerLink / Bücher
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Contributions to Management Science
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
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Göttinger wirtschaftswissenschaftliche Abhandlungen
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Innovation, entrepreneurship, management series / Innovation and technology set
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Konsum und Verhalten
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Management von Forschung, Entwicklung und Innovation
1
Marketing-Wissen
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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NBER Working Paper
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NBER working paper series
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OECD science, technology and industry working papers
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Papers in evolutionary economic geography
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Research and the development of pedagogical materials
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Research and the development of pedagogical materials : working papers
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SFB 649 discussion paper
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Schriften zu Distribution und Handel
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Schriften zu Marketing und Handel
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
Springer Gabler Research
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Springer Proceedings in Business and Economics
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Springer eBook Collection
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TML, the Times management library
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The journal of brand management : an international journal
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Thesis on economics and business administration
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Umeå economic studies
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Working paper / Indian Institute of Management, Ahmedabad
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Working paper / National Bureau of Economic Research, Inc.
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Special issue on branding and new product development
Hultink, Erik J.
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2010
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