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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Marketingmanagement"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
6
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5
European journal of innovation management
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of product & brand management
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IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
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International journal of technology marketing : IJTMkt
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
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Economics of innovation and new technology
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of business strategy
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Journal of international marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
High-end encroachment patterns of new products
Rhee, Bo van der
;
Schmidt, Glen M.
;
Van Orden, Joseph
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 715-733
Persistent link: https://www.econbiz.de/10009624562
Saved in:
2
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
3
The role of value-informed pricing in market-oriented product innovation management
Ingenbleek, Paul T. M.
;
Frambach, Rudolf T.
;
Verhallen, …
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1032-1046
Persistent link: https://www.econbiz.de/10008736800
Saved in:
4
There is more to market learning than gathering good information : the role of shared team values in radical product definition
Berchicci, Luca
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 972-990
Persistent link: https://www.econbiz.de/10008736814
Saved in:
5
Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann
;
O'Dwyer, Michele
- In:
The journal of product innovation management : an …
26
(
2009
)
6
,
pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
Saved in:
6
Neo-rawlsian fringes: an new approach to market segmentation and new
product
development
Giloni, Avi
;
Seshadri, Sridhar
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
25
(
2008
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10003763949
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