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~isPartOf:"The journal of services marketing"
~subject:"Radical service innovation"
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Radical service innovation
Arbeitsgruppe
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Beziehungsmarketing
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Cross-functional teams
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Customer integration
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Customer involvement
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Dienstleistung
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Dienstleistungssektor
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Kundenintegration
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New product development
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Process complexity
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Hartline, Michael D.
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Melton, Horace
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Customer and employee co-creation of radical service innovations
Melton, Horace
;
Hartline, Michael D.
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011343388
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