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~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~person:"Herstatt, Cornelius"
~type_genre:"Aufsatz im Buch"
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Consumer goods marketing
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Herstatt, Cornelius
Kohlbacher, Florian
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The silver market phenomenon : marketing and innovation in the aging society
Managing innovation driven companies : approaches in practice
4
Management of technology and innovation in Japan : with 28 tables
3
Lead market India : key elements and corporate perspectives for frugal innovations
2
Perspectives on user innovaton
2
Practice-based innovation : insights, applications and policy implication
2
Immer eine Idee voraus : wie innovative Unternehmen Kreativität systematisch nutzen
1
Involving customers in new service development
1
Kundenintegration 2.0
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Minds, Brains, and Doxa for Inclusive Entrepreneurship : Entrepreneurial Ecosystems for Diverse Entrepreneurs
1
Planung in kleinen und mittleren Unternehmen
1
Revolutionizing innovation : users, communities, and open innovation
1
Technologie, Strategie und Organisation
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ECONIS (ZBW)
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Product development for the silver market
Kohlbacher, Florian
;
Herstatt, Cornelius
;
Schweisfurth, Tim
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 3-13)
.
2011
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