Ostraszewska, Zuzanna; Tylec, Agnieszka - In: International Journal of Business and Management 3 (2015) 1, pp. 57-74
Innovation is nowadays one of the most important factors of modernity and competitive position of business units and … to focus on radical innovation. This undoubtedly is reversed innovation. The concept of reverse innovation bases on … research on innovation implemented in poor, developing countries, what generates incomparably lower costs than in the case of …