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~language:"eng"
~person:"Esch, Franz-Rudolf"
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Brand management
5
Markenführung
5
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3
Markenimage
3
Marketing management
3
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3
Advertising effects
2
Brand
2
Consumer behaviour
2
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German
170
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Esch, Franz-Rudolf
Fabozzi, Frank J.
309
Van Reenen, John
243
Wright, Mike
234
Bloom, Nicholas
230
Cheng, T. C. E.
226
Van Wassenhove, Luk N.
205
Mitchell, Olivia S.
191
Choi, Tsan-Ming
188
Vrontis, Demetris
188
Herstatt, Cornelius
178
Audretsch, David B.
174
Budhwar, Pawan S.
171
Hall, Bronwyn H.
167
McAleer, Michael
167
Gunasekaran, Angappa
166
Siddiqui, Danish Ahmed
164
Görg, Holger
163
Eichengreen, Barry
162
Foss, Nicolai J.
161
Antony, Jiju
159
Brewster, Chris
154
Czarnitzki, Dirk
154
Nijkamp, Peter
151
Renneboog, Luc
151
Warner, Malcolm
151
Aizenman, Joshua
150
Stulz, René M.
148
Clegg, Stewart
146
Ratten, Vanessa
145
Sarkis, Joseph
145
Kraus, Sascha
143
Rowley, Chris
141
Hitt, Michael A.
139
Kotler, Philip
138
Cooper, Cary
137
Hasan, Iftekhar
137
Kumar, V.
135
Tang, Christopher S.
135
Kumar, Vikas
132
Brem, Alexander
127
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Springer Fachmedien Wiesbaden
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Cutting edge international research
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of business research : JBR
1
Manual of international marketing
1
New developments and approaches in consumer behavior research
1
Springer Reference Wirtschaft
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
9
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1
Handbuch Techniken der Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen : mit 162 Abbildungen und 24 Tabellen
Langner, Tobias
;
Esch, Franz-Rudolf
-
2018
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011692437
Saved in:
2
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
3
Communicating corporate social responsibility : empty promises or smart strategy?
Brunner, Christian Boris
;
Esch, Franz-Rudolf
;
Kinscher, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 105-117)
.
2012
Persistent link: https://www.econbiz.de/10009748170
Saved in:
4
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
5
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
6
Evaluation and feedback effects of limited editions in FMCG categories
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Cutting edge international research
,
(pp. 21-36)
.
2010
Persistent link: https://www.econbiz.de/10003985033
Saved in:
7
Missing for one, unique for the other : how missing attributes affect brand evaluation
Elste, Rainer
;
Esch, Franz-Rudolf
;
Kulikov, Alexander
- In:
Cutting edge international research
,
(pp. 77-96)
.
2010
Persistent link: https://www.econbiz.de/10003985143
Saved in:
8
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
Saved in:
9
Corporate brand identity
Schubert, Christian
;
Kiefer, Hans
;
Esch, Franz-Rudolf
- In:
Manual of international marketing
,
(pp. 311-324)
.
2006
Persistent link: https://www.econbiz.de/10003368616
Saved in:
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