Wilson, Paul; Harper, Nicholas; Darling, Richard - 2011
Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are … five segmentation groups: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21 … financial (and agricultural) output, and Farm Business Income (FBI), whilst the Lifestyle Choice segment returned the lowest …