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~language:"eng"
~person:"Martín Herrán, Guiomar"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
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Spieltheorie
Game theory
26
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17
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17
Preismanagement
14
Pricing strategy
14
Advertising
12
Werbung
12
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10
Vertriebsweg
10
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8
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Martín Herrán, Guiomar
Güth, Werner
82
Fudenberg, Drew
59
Borm, Peter
49
Zaccour, Georges
44
Lambertini, Luca
42
Chen, Jing
39
Hausken, Kjell
39
Tijs, Stef
39
Levine, David K.
38
Sela, Aner
36
Battigalli, Pierpaolo
34
Morris, Stephen
34
Samuelson, Larry
33
Perea, Andrés
32
Binmore, Ken
31
Palfrey, Thomas R.
31
Rubinstein, Ariel
31
Freixas, Josep
30
Peleg, Bezalel
30
Camerer, Colin
29
Sheremeta, Roman M.
29
Wooders, Myrna Holtz
29
Lehrer, Ehud
28
Sudhölter, Peter
28
Vermeulen, Dries
28
Bonanno, Giacomo
27
Herings, Peter Jean-Jacques
27
Yannelis, Nicholas C.
27
Dufwenberg, Martin
26
Roth, Alvin E.
26
Vannetelbosch, Vincent J.
26
Charness, Gary
25
Chen, Ying-Ju
25
Grabisch, Michel
25
Jackson, Matthew O.
25
Konrad, Kai A.
25
Lu, Jingfeng
25
Solan, Eilon
25
Xiao, Tiaojun
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European journal of operational research : EJOR
6
International journal of production economics
4
International game theory review
2
Journal of economic dynamics & control
2
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
2
Annals of operations research
1
Dynamic games and applications : DGA
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1
Environmental modeling & assessment
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Journal of service research
1
Journal of the Operational Research Society
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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26
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1
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
2
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
3
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
4
Investment in cleaner technologies in a transboundary pollution dynamic game : a numerical investigation
Frutos, Javier de
;
Gatón, Víctor
;
López-Pérez, Paula M.
- In:
Dynamic games and applications : DGA
12
(
2022
)
3
,
pp. 813-843
Persistent link: https://www.econbiz.de/10013433614
Saved in:
5
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
6
On coincidence of feedback and global Stackelberg equilibria in a class of differential games
Martín Herrán, Guiomar
;
Rubio, Santiago J.
- In:
European journal of operational research : EJOR
293
(
2021
)
2
,
pp. 761-772
Persistent link: https://www.econbiz.de/10012513259
Saved in:
7
Enforcing regulatory standards in stock pollution problems
Arguedas, Carmen
;
Cabo García, Francisco José
; …
- In:
Journal of environmental economics and management : …
100
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012533857
Saved in:
8
Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233246
Saved in:
9
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
10
Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game
Frutos, Javier de
;
Martín Herrán, Guiomar
- In:
Journal of environmental economics and management : …
97
(
2019
),
pp. 182-207
Persistent link: https://www.econbiz.de/10012286901
Saved in:
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