Mucunska Palevska, Valentina; Gramatnikovski, Sashko; … - In: UTMS Journal of Economics 14 (2023) 1, pp. 74-86
branding and brand communication. The modern business environment affirms the need for continuous research and analysis of … current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … interests are distinctly sophisticated, which generates the need to adapt the corporate business process to the individual needs …