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Psychological reactance
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commitment refusal
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confiance
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Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel.
Darpy, Denis
;
Prim-Allaz, Isabelle
-
Université Paris-Dauphine
Relationship
marketing
makes an implicit assumption : customers are committed. This commitment is based on the existing …
Persistent link: https://www.econbiz.de/10008917390
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