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~subject:"Brand image"
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
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Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image
Lin, Chinho
;
Wu, Yi-Shuang
;
Chen, Jeng-Chung Victor
-
ToKnowPress
demographics and Internet using experience. A
structural
equation
modeling
(SEM) is used to assess the relationships of the …
Persistent link: https://www.econbiz.de/10010737554
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