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~subject:"Customer integration"
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European Management Journal
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Impediments to customer integration into the innovation process: A case study in the telecommunications industry
Schaarschmidt, Mario
;
Kilian, Thomas
- In:
European Management Journal
32
(
2014
)
2
,
pp. 350-361
external knowledge into new
product
development
(NPD) processes, companies often fail to benefit sufficiently from customer …
Persistent link: https://www.econbiz.de/10011039724
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