Gundala, Raghava Rao; Khawaja, Hanin - In: Global Journal of Business Research 8 (2014) 1, pp. 27-38
Enterprises owners-managers. The research found that many Small and Medium Enterprises do not practice branding strategies and … and medium enterprises across Dubai, UAE. The study also explores the causes that are acting as barriers to brand building …. The data collected is through questionnaires from a sample of 62 respondents and interviews with Small and Medium …