Chen, Yongmin; Li, Jianpei - Volkswirtschaftliche Fakultät, … - 2015
bundling. We show that pure bundling will generate higher buyer surplus than both separate purchase and mixed bundling … between firms by reducing their cost asymmetry. Mixed bundling is inferior because it allows firms to coordinate to the high …When procuring multiple products from competing firms, a buyer may choose separate purchase, pure bundling, or mixed …