Stephen, Ibidunni Ayodotun; Olubusayo, Falola Hezekiah - In: Economics and Management Research Projects: An … 3 (2013) 1, pp. 1-8
This study explores the impact of strategic orientation dimensions on new product development capability of firms in … development. However, aggressiveness, analysis and riskiness dimension were found not to have any effect on new product … of data analysis showed that there exist positive relationship between strategic orientation dimensions and new product …