Abdullah, Zarifah; Siti-Nabiha, A. K. - In: Asian Case Research Journal (ACRJ) 16 (2012) 01, pp. 115-132
This case examines the implementation of a new organizational culture in a newly taken-over Malaysian subsidiary by a European-based multinational company. The new organizational culture is geared towards high performance, increased accountability, value creation, and high quality and better...