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~person:"Adhikari, Atanu"
~subject:"Marketingmanagement"
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Adhikari, Atanu
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Journal of management & organization : JMO
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Strategic marketing cases in emerging markets
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Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Lakshman, C.
;
Kumra, Rajeev
;
Adhikari, Atanu
- In:
Journal of management & organization : JMO
23
(
2017
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
Saved in:
2
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
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