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~person:"Ahlert, Dieter"
~type_genre:"Glossar enthalten"
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Beziehungsmanagement
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Ahlert, Dieter
Hirt, Geoffrey A.
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Wild, John J.
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Gitman, Lawrence J.
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Hollenbeck, John R.
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Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
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ECONIS (ZBW)
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Customer Relationship
Management
im Handel : Strategien, Konzepte, Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2002
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