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~person:"Ahmadi, Hormoz"
~subject:"Marketing management"
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Marketing management
New product development
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Ahmadi, Hormoz
Calantone, Roger J.
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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