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~person:"Ahmed, Rizwan Raheem"
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Ahmed, Rizwan Raheem
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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Ahmed, Rizwan Raheem
;
Zaidi, Erum Zahoor
;
Alam, Syed Hasnain
- In:
Amfiteatru Economic Journal
25
(
2023
)
62
,
pp. 265-282
Intention and Customer equity. For this purpose, we employed
structural
equation
modeling
using Smart-PLS 3.0, the data of 312 …
Persistent link: https://www.econbiz.de/10014463438
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