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~person:"Ailawadi, Kusum L."
~type_genre:"Konferenzschrift"
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Search: subject:"product development"
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Ailawadi, Kusum L.
Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Proff, Heike
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Fojcik, Thomas M.
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Springer Proceedings in Business and Economics
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
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International Conference on Research on National Brand …
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2017
Persistent link: https://www.econbiz.de/10011664011
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