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~person:"Akdeniz, M. Billur"
~subject:"USA"
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Akdeniz, M. Billur
Calantone, Roger J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
Saved in:
2
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
3
New
product
development
processes and new product profitability : exploring the mediating role of speed to market and product quality
McNally, Regina C.
;
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 63-77
Persistent link: https://www.econbiz.de/10009387637
Saved in:
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