Areiza-Padilla, Jose Andres; Cervera-Taulet, Amparo; … - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-20
these developing countries. On the other hand, this study has been centralized in products, and that is the reason why the … products from overseas. Nevertheless, this study has been focused on big economies, that's why its application in developing … countries is still scarce, especially if we want to know their relationship with a global and foreign brand that operates in …