Maskan, Babak Hazaveh Hesar; Abbasi, Amirhosein; … - In: International Journal of Customer Relationship … 8 (2017) 3, pp. 18-30
A look at the situation of competition in healthcare industry indicates that it is very important to provide high quality services in this industry, something which can be regarded as a success factor. Therefore, hospitals are more successful if they pay more attention to internal marketing in...