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~person:"Awasthi, Preety"
~subject:"India"
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Beziehungsmarketing
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Indian perspective
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Awasthi, Preety
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The importance of value and context for mobile CRM services in banking
Awasthi, Preety
;
Sangle, Purnima S.
- In:
Business process management journal
19
(
2013
)
6
,
pp. 864-891
Persistent link: https://www.econbiz.de/10010206753
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