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~person:"Balasubramanian, Siva Kumar"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Advertising
1
Advertising effects
1
Attachment theory
1
Brand evaluation
1
Consumer value perceptions
1
Customer value
1
Customization
1
E-commerce
1
Electronic Commerce
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Experiment
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Identification theory
1
Information framing
1
Kundenwert
1
Meaning transfer model
1
Online retailing
1
Online-Handel
1
Product Placement
1
Product placement
1
Product type
1
SEM (structural equation modeling)
1
Social learning theory
1
Structural equation model
1
Structural equation modeling
1
Strukturgleichungsmodell
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Werbewirkung
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Balasubramanian, Siva Kumar
Cleveland, Mark
3
Gautam, Vikas
3
Jaiswal, Deepak
3
Kant, Rishi
3
Paul, Justin
3
Roy, Subhadip
3
Sharma, Vikram
3
Wirtz, Bernd W.
3
Assaker, Guy
2
Azam, Afshan
2
Bhat, Savita
2
Chakraborty, Uttam
2
Chatzoudes, Dimitrios
2
Chiu, Weisheng
2
Cho, Heetae
2
Das, Manish
2
Dhir, Amandeep
2
Diamantopoulos, Adamantios
2
Dimitriadis, Efstathios
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Fang, Shih Chieh
2
Fang, Shyh-Rong
2
Gurtner, Sebastian
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Hale, Dena
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Hancer, Murat
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Hazen, Benjamin T.
2
Hollebeek, Linda D.
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Huang, Chao-Chin
2
Kankam, George
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Kara, Selcan
2
Kaur, Puneet
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Lam, Shun Yin
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Laroche, Michel
2
Pereira, Hélia Gonçalves
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Prybutok, Victor R.
2
Rita, Paulo
2
Salgueiro, Maria de Fátima
2
Shukla, Paurav
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Swoboda, Bernhard
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Talwar, Shalini
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The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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