//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~subject:"Wirtschaftshochschule"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Wirtschaftswissenschaft"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Wirtschaftshochschule
Brand architecture
4
Brand management
4
Economics department
4
Markenarchitektur
4
Markenführung
4
Corporate reputation
3
Firmenimage
3
Corporate culture
2
Stakeholder
2
Students
2
Studierende
2
Unternehmenskultur
2
business schools
2
Asia
1
Asien
1
Betriebswirtschaftsstudium
1
Business schools
1
Corporate brand
1
Corporate brand identification
1
Corporate brands
1
Graduate business education
1
Großbritannien
1
Higher education
1
Higher education institution
1
Hochschule
1
Place brands
1
Place marketing
1
Social identity theory
1
Standortmarketing
1
Strategic management
1
Strategisches Management
1
United Kingdom
1
corporate brand
1
corporate brand management
1
stakeholders
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Balmer, John M. T.
Thomas, Howard
16
Alajoutsijärvi, Kimmo
10
Apostolou, Barbara
8
Engwall, Lars
8
Hassell, John M.
8
Arbaugh, J. B.
7
Dorminey, Jack W.
7
Amdam, Rolv Petter
6
Ehrenberg, Ronald G.
6
Fornaciari, Charles J.
6
Hommel, Ulrich
6
Hwang, Alvin
6
Knights, David
6
Moore, Karl
6
Starkey, Ken
6
Wood, David A.
6
Boyle, Douglas M.
5
Cornuel, Eric
5
Faix, Werner G.
5
Fogarty, Timothy J.
5
Giacalone, Robert A.
5
Hermanson, Dana R.
5
Juusola, Katariina
5
Kettunen, Kerttu
5
Learmonth, Mark
5
Macri, Joseph
5
Mousa, Mohamed
5
Parker, Martin
5
Petriglieri, Gianpiero
5
Promislo, Mark D.
5
Rasche, Andreas
5
Sinha, Dipendra
5
Spender, J.-C.
5
Stähli, Albert
5
Summers, Scott L.
5
Asarta, Carlos
4
Brink, Kyle E.
4
Chan, Kam C.
4
Kaplan, Andreas M.
4
more ...
less ...
Published in...
All
International studies of management and organization
1
Journal of business research : JBR
1
Journal of general management
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
3
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
4
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->