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~person:"Banerjee, Sumitro"
~subject:"Marketing management"
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Marketing management
Dauerhafte Konsumgüter
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Banerjee, Sumitro
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Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
-
2013
Our objective is to understand how a firm’s
product
development
capability (PDC) affects the launch strategy for a …
Persistent link: https://www.econbiz.de/10009742053
Saved in:
2
Product
Development
Capability and Marketing Strategy for New Durable Products
Banerjee, Sumitro
-
2013
Our objective is to understand how a firm's
product
development
capability (PDC) affects the launch strategy for a …
Persistent link: https://www.econbiz.de/10013087795
Saved in:
3
Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
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