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~person:"Banerjee, Sumitro"
~subject:"product development"
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product development
Dauerhafte Konsumgüter
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Durable goods
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Innovation
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Marketingmanagement
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signaling game
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Banerjee, Sumitro
Herstatt, Cornelius
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Verworn, Birgit
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Haapasalo, Harri
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Lüthje, Christian
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Krcmar, Helmut
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Leimeister, Jan Marco
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Nagahira, Akio
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Taha, Zahari
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Ale Ebrahim, Nader
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Aleisa, Esra
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Alänge, Sverker
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Anderson, Edward G. <Jr.>
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Aracha Krasae-In
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Baier, Daniel
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Barahate, Milind
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Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
-
2013
Our objective is to understand how a firm’s
product
development
capability (PDC) affects the launch strategy for a …
Persistent link: https://www.econbiz.de/10009742053
Saved in:
2
Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
-
European School of Management and Technology (ESMT)
-
2013
Our objective is to understand how a firm’s
product
development
capability (PDC) affects the launch strategy for a …
Persistent link: https://www.econbiz.de/10011014323
Saved in:
3
Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
-
2013
Our objective is to understand how a firm's
product
development
capability (PDC) affects the launch strategy for a …
Persistent link: https://www.econbiz.de/10010352077
Saved in:
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