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~person:"Barczak, Gloria"
~subject:"Best practices"
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Identifying new
product
development
best practice
Barczak, Gloria
;
Kahn, Kenneth B.
- In:
Business Horizons
55
(
2012
)
3
,
pp. 293-305
New
product
development
(NPD) practitioners are keen to benchmark NPD practices because identifying any practice that …
Persistent link: https://www.econbiz.de/10010574724
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