Barczak, Gloria; Kahn, Kenneth B. - In: Business Horizons 55 (2012) 3, pp. 293-305
New product development (NPD) practitioners are keen to benchmark NPD practices because identifying any practice that … failure. A common purpose is therefore to identify NPD best practices with the expectation that companies will manifest and … sustain these to augment their NPD efforts. To help in identifying such practices, we present a framework developed from prior …