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~person:"Basu, Rituparna"
~subject:"Konsumentenverhalten"
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Online consumer shopping behaviour : a review and research agenda
Singh, Kandarp
;
Basu, Rituparna
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 815-851
Persistent link: https://www.econbiz.de/10014250634
Saved in:
3
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
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