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~person:"Bhat, Savita"
~subject:"Brand management"
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Bhat, Savita
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Journal of promotion management : JPM
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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