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~person:"Bhat, Savita"
~subject:"Consumer behaviour"
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Consumer behaviour
India
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structural equation modeling
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brand equity
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Bhat, Savita
Cleveland, Mark
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Global business review
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam
;
Bhat, Savita
- In:
Global business review
20
(
2019
)
3
,
pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
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2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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