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~person:"Bigné Alcañiz, J. Enrique"
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Search: subject:"Virtuelle Realität"
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Bigné Alcañiz, J. Enrique
Castronova, Edward
26
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
12
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
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Priddat, Birger P.
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Ruyter, Ko de
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Wagner, Gert G.
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Bell, Mark W.
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Fiedler, Marina
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Wood, Natalie T.
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Haruvy, Ernan
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Holtbrügge, Dirk
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Ibáñez-Sánchez, Sergio
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Leimeister, Jan Marco
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Orús, Carlos
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Pantano, Eleonora
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Schenk, Michael
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Vartiainen, Matti
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Chesney, Thomas
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Chylinski, Mathew
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Heller, Jonas
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Innocenti, Alessandro
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Kaluza, Bernd
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Lee, Seung Hwan Mark
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Lehdonvirta, Vili
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McLean, Graeme J.
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Meißner, Martin
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Pannicke, Danny
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Papagiannidis, Savvas
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Rao, N. Raghavendra
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Reiß, Michael
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Scholz, Christian
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Ale Ebrahim, Nader
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Baier, Daniel
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Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The Cornell hospitality quarterly
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ECONIS (ZBW)
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Does virtual reality trigger visits and booking holiday travel packages?
Bigné Alcañiz, J. Enrique
;
Maturana, Patricio
- In:
The Cornell hospitality quarterly
64
(
2023
)
2
,
pp. 226-245
Persistent link: https://www.econbiz.de/10014253107
Saved in:
2
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
3
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
4
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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