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~person:"Bilgram, Volker"
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Konsumentenverhalten
Produktentwicklung
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Bilgram, Volker
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
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Heidenreich, Sven
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Krishnan, Pramila
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Lowe, Ben
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Patnam, Manasa
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Reid, Mike
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Schreier, Martin
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Choi, Jeonghye
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International journal of innovation and technology management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
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ECONIS (ZBW)
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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
Saved in:
2
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
Saved in:
3
Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker
;
Bartl, Michael
;
Biel, Stefan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
Saved in:
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