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~person:"Bocconcelli, Roberta"
~subject:"SMEs"
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Bocconcelli, Roberta
Adomako, Samuel
18
Thomä, Jörg
14
Khan, Zaheer
13
Zahoor, Nadia
11
Amankwah-Amoah, Joseph
10
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The journal of business & industrial marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Piccola impresa : rivista internazionale di studi e ricerche
1
The IMP journal
1
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How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective
Conti, Emanuela
;
Savelli, Elisabetta
;
Bocconcelli, Roberta
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2023
),
pp. 123-142
Persistent link: https://www.econbiz.de/10014432125
Saved in:
2
From knowledge broker to solution provider in the Industry 4.0 setting : the innovation path of a small consulting firm
Mersico, Luigi
;
Carloni, Elisa
;
Bocconcelli, Roberta
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1390-1406
Persistent link: https://www.econbiz.de/10014276783
Saved in:
3
Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta
;
Murmura, Federica
;
Pagano, Alessandro
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
Saved in:
4
The role of European R&D projects for SMEs’ resource development : an IMP perspective
Ciarmatori, Fabrizio
;
Bocconcelli, Roberta
;
Pagano, …
- In:
The IMP journal
12
(
2018
)
2
,
pp. 346-367
Persistent link: https://www.econbiz.de/10011896982
Saved in:
5
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta
;
Cioppi, Marco
;
Pagano, Alessandro
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
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