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~person:"Boier, Rodica"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
relationship marketing
4
innovation
3
new product development
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Innovation
2
Innovation management
2
Innovationsmanagement
2
New product development
2
Produktentwicklung
2
Relationship marketing
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stakeholders
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value co-creation
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Betriebliche Wertschöpfung
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Customer integration
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Gerechtigkeit
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Justice
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Knowledge transfer
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Kundenintegration
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Lieferantenmanagement
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Open Innovation
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Open innovation
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Social Web
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Social web
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Supplier relationship management
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Unternehmensnetzwerk
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Value creation
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innovation co-creation
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innovation networks
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knowledge exchange platform
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open innovation
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virtual customer environments
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Boier, Rodica
Morgan, Todd
5
Böckermann, Florian
4
Schaarschmidt, Mario
4
Anokhin, Sergey Alexander
3
Chen, Annie Huiling
3
Gasparin, Marta
3
Herstatt, Cornelius
3
Krafft, Manfred
3
Kuester, Sabine
3
Ma, Shuang
3
Mokhtar, Sany Sanuri Mohd
3
Naudé, Peter
3
Peng, Norman
3
Schweitzer, Fiona Maria
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Wang, Yonggui
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Anokhin, Sergey
2
Atakan, S. Sinem
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Bang, Nguyen
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Bartl, Michael
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Biemans, Wim
2
Bonner, Joseph M.
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Bretschneider, Ulrich
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Cafaro, Paul G.
2
Casidy, Riza
2
Chang, Woojung
2
Christiansen, John K.
2
Cui, Anna Shaojie
2
Ematinger, Reinhard
2
Ernst, Holger
2
Falk, Tomas
2
Fargnoli, Mario
2
Füller, Johann
2
Gelbrich, Katja
2
Gothelf, Jeff
2
Haber, Nicolas
2
Handrich, Matthias
2
Heidenreich, Sven
2
Hemonnet-Goujot, Aurélie
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Hiraoka, Clemens
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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ECONIS (ZBW)
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Marketing and innovation - a realtionship approach
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
Saved in:
2
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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