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~person:"Bonner, Joseph M."
~subject:"Beziehungsmarketing"
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Search: subject:"product development"
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Beziehungsmarketing
Customer integration
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Bonner, Joseph M.
Morgan, Todd
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Böckermann, Florian
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Schaarschmidt, Mario
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Gasparin, Marta
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
Saved in:
2
Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
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