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~person:"Borah, Prasad Siba"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
New product development
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Produktentwicklung
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Green marketing
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Marketingmanagement
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New product success
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Borah, Prasad Siba
Cooper, Robert G.
9
Ernst, Holger
6
Millson, Murray R.
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Herstatt, Cornelius
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Brem, Alexander
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DeBrentani, Ulrike
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Kahn, Kenneth B.
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Reid, Susan E.
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Boso, Nathaniel
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Chen, Jiyao
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Dogbe, Courage Simon Kofi
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Liao, Ying Kai
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Lynn, Gary
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Mißler-Behr, Magdalena
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Mu, Jifeng
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Pomegbe, Wisdom Wise Kwabla
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Reilly, Richard R.
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Reuschenbach, Daniel
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Sarma, Sarmistha
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Schuhmacher, Monika C.
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Singh, Sukhvinder
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Song, Michael
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Barczak, Gloria
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Blatt, Markus
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European journal of innovation management
1
Society and business review
1
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ECONIS (ZBW)
2
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
2
Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana
Borah, Prasad Siba
;
Pomegbe, Wisdom Wise Kwabla
;
Dogbe, …
- In:
Society and business review
17
(
2022
)
4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10013454474
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