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~person:"Borah, Prasad Siba"
~subject:"Marketingmanagement"
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Marketingmanagement
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Borah, Prasad Siba
Calantone, Roger J.
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Dogbe, Courage Simon Kofi
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Nijssen, E. J.
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O'Cass, Aron
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European journal of innovation management
1
Society and business review
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ECONIS (ZBW)
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
2
Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana
Borah, Prasad Siba
;
Pomegbe, Wisdom Wise Kwabla
;
Dogbe, …
- In:
Society and business review
17
(
2022
)
4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10013454474
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