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~person:"Boso, Nathaniel"
~subject:"Marketing management"
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Marketing management
New product development
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Boso, Nathaniel
Calantone, Roger J.
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International small business journal : researching entrepreneurship
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Journal of small business strategy
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ECONIS (ZBW)
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Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence
Zulu-Chisanga, Stella
;
Boso, Nathaniel
;
Adeola, Ogechi
; …
- In:
Journal of small business strategy
26
(
2016
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011446769
Saved in:
2
Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy
Boso, Nathaniel
;
Cadogan, John W.
;
Story, Vicky M.
- In:
International small business journal : researching …
31
(
2013
)
1
,
pp. 57-81
Persistent link: https://www.econbiz.de/10009740352
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