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~person:"Bouwer, Gustav"
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A MODEL FOR ESTIMATING WILLINGNESS TO PAY USING MULTI-FACTORIAL DESIGNS WITH PRICE AS A RESPONSE IN SOUTH AFRICA
Bouwer, Gustav
-
2011
product
development
. Without an understanding of consumers’ WTP for its products, a company may not pursue an optimal pricing …
Persistent link: https://www.econbiz.de/10009447563
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