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~person:"Brem, Alexander"
~subject:"Consumer behaviour"
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Consumer behaviour
Produktentwicklung
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Brem, Alexander
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
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6
Hippel, Eric von
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Iyengar, Radha
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Chao, Chih-Wei
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Krishnan, Pramila
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Lowe, Ben
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Patnam, Manasa
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Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
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Choi, Jeonghye
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De Jong, Jeroen P. J.
3
Gasparin, Marta
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Hasan, Md. Rajibul
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Helm, Roland
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Homburg, Christian
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Hou, Yuansi
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Klink, Richard R.
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Nanda, Ramana
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Ogawa, Susumu
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Spann, Martin
3
Sääksjärvi, Maria
3
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International journal of innovation and technology management
2
IEEE transactions on engineering management : EM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
2
Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
Saved in:
3
Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus
;
Brem, Alexander
- In:
International journal of innovation and technology …
14
(
2017
)
4
,
pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
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